My Vision
Create. Connect. Consult.
With a proven longterm expertise
and clear product visions
I provide a full
license management service
for the world of fashion
MY OFFER IS A 360° EXCLUSIVE
LICENSE MANAGEMENT
APPROACH
Creating the optimal and brandfitting products
my focus is on connecting fashion brands
and associated license companies
by offering a wide range of services
to support your needs
in product development and brand building
License Management
Product Management
Strategic Licensing
Marketing
Sales
About Me
As a successful product manager
I support international fashion companies
to discover and advance their
opportunities in the field of
license management.
The aim of my projects is to
strategically and operationally
improve the performance of brands.
In line with my more than 20 years
of in-depth experience in licensing
and product management,
my distinct trend sense and even
bigger enthusiasm for fashion
and creative direction,
I make an essential impact
on your product development,
marketing activities and
give sales a push.
grow,
learn
and
evolve
every day.
BUILDING UP BRAND DNA
& SHAPING YOUR PRODUCTS
With the brand being my main focus
and the pace of rapidly changing markets,
I provide my knowledge
for the latest product strategies and a
holistic conceptual approach from
design, marketing and sales on to the
presentation at the point of sale.
In addition to my positive and open mindset,
I am dedicated to accompany
the complete process of the product
development and its optimization,
following the customer journey.
By aligning people and products with the
brand, I successfully reach
companies visions and open up
the path to growth.
As senior product manager for the
international fashion and lifestyle brand
TOM TAILOR I was significantly involved
in the development and organization
of the license department for many years.
In the product development I was
in charge for the external turnover
of all license partners of more than
100 million EUR per year.
The management of the extensive
license portfolio of the brand
in its wide ranged diversity
has always been a challenge.
At the same time it was
a huge driving force to me.
I initially solve problems
and find the best solutions for
communication, alignment and
achieving companies targets.
Within the TOM TAILOR company
I have been responsible for all
license accessories, lifestyle and
interior products:
SHOES BAGS BELTS
UNDERWEAR LINGERIE
SOCKS UMBRELLAS
LOUNGEWEAR BEACHWEAR
LEATHERWEAR
FRAGRANCE
JEWELS WATCHES EYEWEAR
HOME BEDLINEN
FURNITURE
CUSHION CURTAINS CARPETS
INTERIOR ACCESSORIES
is now more important than ever.
German born and grown up within
wide-open fields in north of Germany
it was evident to me already at young age,
that I will dive into creative spaces.
Water and nature will always
be essential to me within that.
Since then my love for fashion, design,
interior and art has never diminished.
During my studies in fashion design
I was able to build up diverse
experiences in the field of fashion
as a model, stylist and fashion editorials.
Subsequently I spent some time in
Los Angeles and immersed myself
in the world of movie making as a
costume assistant in Hollywood.
I returned back to the fashion industry and
successfully worked as a designer for the
international fashion company TOM TAILOR
in Hamburg for several years.
Here I was able to expand my passion for
travelling, people and cultures through
many stays within Europe, the United States
and Asia for the supervision of the respective
product development.
REFERENCE
TOM TAILOR LICENSE PORTFOLIO
& License Campaign Shooting – Creative Direction 2010 – 2020
Changing Grids with new Ideas
and Perspectives
I am excited to shape the upcoming journey
jointly with your brand and license partners
and to support you on your way
to success across all dimensions.
Looking forward to discuss your needs
for refinement, change and growth
in the fashion space.
Reach out for a chat
Contact Me
Send me a message with your enquiry and I will get back to you as soon as possible.